Choice investigation of coconut water triggers marketing concerns
date:Aug 24, 2012
retail product in recent times. Choice reports thatEstimated annual sales of the beverage are set to top $350m in the US this year (predicted to double next year), and its forecast to become one of Australias fastest-selling new products with more than 15 new brands already on the market.
Choice tested bottled brands of 100% coconut water and compared their nutritional qualities with other fruits and vegetables, such as bananas, in relation to several claims being made about coconut water being
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