Choice investigation of coconut water triggers marketing concerns
date:Aug 24, 2012
In a report issued this week, Choice investigated whether coconut water drinks are as healthy as they claim, or whether these products had engaged in marketing spin.
Australian Food News notes that some of Choices previous reports in relation to other product categories have led to subsequent investigative actions by the Australian Competition and Consumer Commission, requiring stronger substantiation of product claims or impending prosecutions.
Coconut water products have become a very popular
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