Coca-Cola Amatil moves toward Australian premium beer market re-entry
date:Aug 24, 2012
ing brands whilst CCA will be solely responsible for the sales, distribution and development and management of customer relationships.
CCAs Group Managing Director, Terry Davis said, This new agreement with Casella will give CCA the opportunity to access a world class, low cost brewery which will enable us to re-enter the premium beer market in Australia after 16 December 2013 with sufficient initial manufacturing capacity to cater to approximately 15% of the premium beer market in Australia.
CC
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