Taste is most important to increase bean consumption
date:Jul 10, 2018
ut beans is the slogan of HAKs latest campaign to bring legumes into the limelight. This way, we want to scale up our mission and help consumers to consume legumes weekly in line with recommendations of the Dietary Centre because weve seen this is difficult for people, Nicole explains. The campaign, once again featuring Herman den Blijker, should also offer inspiration to consumers to increase consumption. Besides, we want to make clear how healthy beans are, in addition to how varied and deli
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