date:Jul 02, 2018
The freshly frozen segment in Dutch supermarkets is still (unjustly) struggling with the image that the products arent fresh. Compared to neighbouring countries, Peter van Riessen of Ardo classifies the Dutch retail market as challenging. The supply follows the same trends as in the food sector: healthy, convenience and organic. These can also be seen reflected on the frozen shelves in supermarkets. The discussion about sustainable packaging is also not lost on the frozen sector.
Dutch supermar