date:Aug 23, 2012
ning the Kraft and Cadbury business in the UK and Ireland for the past four years, had just been appointed chief executive of the separated KP Snacks business.
The decision to separate the two units followed an attempt to sell the business in its entirety two years ago, which failed.
One City insider said the split made sense because it would be much easier to sell them as two separate units. He explained:It would be a more difficult sale as a whole, but there will be more competition for the