Health claim wins drive oral health NPD
date:Aug 23, 2012
hosphorus.

In response to a Wrigleys application, it also said sugar-free gum could help in the,reduction of tooth demineralisation and a reduction in incidence of caries.

A claim the gum giant would say is well due. After all, sugar-free gums have long been on the agenda of the worlds gum makers, and Wrigleys as far back as 2001 formed a dental health alliance with Procter Gamble. Ingredient suppliers like Cargill, Roquette, Beneo, Wild and more have been busy for decades refining polyols li
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