Health claim wins drive oral health NPD
date:Aug 23, 2012
unequivocally restrictive. Especially in regard to the highly controversial European Union nutrition and health claims regulation (NHCR) which the industry has been slamming for years for curtailing what it sees as vital food marketing, not to mention RD and NPD.

But one sector that has performed better than most is oral care which has won a number of claims that has seen gum makers, confectionery makers and others ramp up their product pipelines to benefit from claims that chewing reduced-suga
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