date:Aug 23, 2012
ting fans and will offer stand out for retailers looking to secure new customers,he added.
Tasty, eye-catching changes
The new packaging design takes inspiration for old American cinema, with matte colours and the new strapline Butterkist Productions presents.
The new packaging aims to reaffirm the connection between popcorn and the cinema experience and this will be supported in a radical repositioning for Butterkist,the firm said.
Pack formats have been developed to family sharing sizes an