date:Aug 23, 2012
share of the market, representing 55%.
Graham Hunter, CEO of Tangerine Confectionery, said that the rebrand isan exciting time for the brand and for the popcorn marketin light of the growth figures.
The Butterkist brand is one of the jewels in the Tangerine portfolioThe investment we have made in Butterkist is a testament to the belief we have that it will continue to be the number one popcorn choice for consumers,Hunter said.
The redesign and new formats will re-invigorate the brand for exis