£611M baby food market: ‘insulated but not recession proof’
date:Aug 22, 2012
gesfacing the baby food market.

Perceived as a safer, cheaper and a more controllable alternative to manufactured baby food, home cooking offers health-conscious parents greater peace of mind, with much of the switching having been fuelled by cost considerations,she said.

Product promotion

Product promotion remained key to attracting new users into the category.Parents are only in the market for baby food for something like six months, or a bit longer for convenience. Even the established bra
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