£611M baby food market: ‘insulated but not recession proof’
date:Aug 22, 2012
f prepared baby food a necessity in their hectic lives.

Prepared baby food

But food budgets for babieshavelimits. Up to four-in-10 (41%) parents are now making more home-cooked food for their babies and toddlers as they struggle to stretch hard-pressed household weekly spending.

The number of parents with children aged under one using baby food peaked at 76% in 2009. Last year, it reduced to nearly two-thirds (65%) of all parents.

Clifford identified home cooking asone of the biggest challen
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