date:May 16, 2012
dside billboards.By capturing Millenials attention in their comfort zone, successful firms have found the key to exposing their brands to a highly receptive audience.
She added that online sales have also become important for alcoholic beverage producers, and Millennials are likely to drive internet sales across the sector.
Premium beers are also likely to see a boost from increasing numbers of younger drinkers, according to the report, because this group is generally keen to try new flavors