Frozen products as good as fresh, but are consumers convinced?
date:Sep 14, 2017
nsumers still usually prefer fresh produce even though the frozen ones come with a number of advantages such as: more extended shelf life, more nutrients frozen products are frozen at their pick when they have the most minerals and vitamins which are locked in by the freezing process and preserved for a longer period of time, easier to divide into portions and stock for future use.

Understanding food waste
It seems like a paradox where the frozen industry is expanding but the fresh produce are
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