date:Aug 22, 2012
ensus paper read.
The survey showed that digestive and general health, weight management and satiety are key motivators in driving purchases of fibre-rich foods.
However,consumers dont know fibre can be a sugar substitutein which case calories are reduced and healthy fibre is added,Vermulst said.
With a growing number of consumers carefully reading packaging before making a decision to purchase, manufacturers can use package labels to highlight that products are low fat, 0% sugar, and high in