date:Aug 22, 2012
findings showed that only 22% of active fibre consumers could identify the correct recommended daily intake despite more than half convinced they consume enough each day.
The European Food Safety Authority (EFSA) recommends a daily fibre intake of 25g for adults. However, Sensus research paper cites data that European adults only consume 20g per day and US 15g.
Jolanda Vermulst, market intelligence manager at Sensus, said that there is clearly room for education on intake levels.
The survey