date:Aug 22, 2012
eclined.
Yet a declining share of launches does not mean a poor market performance.
Sports and energy drinks remain one of the fastest growing sectors of the market over that period, despite their share of global soft drinks launch activity falling from a peak of 13% in 2005 to just under 7% today, said Lu Ann Williams, research manager for Innova Market Insights. Consolidation in the increasingly mature market, particularly the greater dominance of multi-national brands and the disappearance of