Increasing allergies: food reactions across Great Britain are growing at a concerning rate
date:Aug 07, 2017
s long as free-from food still teeters on the divide between specialist product, fad and genuine health alternative, it will struggle to capture the mainstream consumer. A large part of the normalisation will have to come from a price reduction and a focus on presentation as a regular health alternative that is viable for all. For now, producers are edging themselves out with the high cost of specialist production.

The free-from business: the fad that became the future?
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