Increasing allergies: food reactions across Great Britain are growing at a concerning rate
date:Aug 07, 2017
in this perspective, the market seems doomed to stall.

Kiti Soininen, head of UK food, drink and foodservice research at Mintel said: The health halo of free-from foods is a key driver of uptake, opening up a pool of opportunity beyond actual or suspected allergy or intolerance sufferers. However, it also leaves the market exposed to the vagaries of consumer opinion. The importance of health in driving uptake also means that companies need to ensure that nutrition profiles are best in class.

A
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