State of the Industry 2017: Private label drives frozen desserts category
date:Aug 02, 2017
Sales of private label frozen desserts have grown steadily over the last couple of decades, according to Ice Cream and Frozen Desserts in the U.S., 9th Edition, a study produced by Packaged Facts, Rockville, Md. In fact, store brand/private label products account for nearly 20% of all frozen dessert sales, with packaged and novelties combined, and as much as half the sales in the sherbet/sorbet/water ice category, the study says.

The starting point was the explosion in quality among branded fro
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