date:Aug 01, 2017
y is expected to grow at about a 13 percent [compound annual growth rate] to nearly $900 million wholesale in 2021, BMCs Dilworth says. The non-coconut water portion of this would be a little over $100 million. Its difficult to forecast any special catalysts that would propel the category to the stratosphere, but the general theme of health and wellness, clean labels and healthy hydration should sustain the category to double-digit annual growth nonetheless.