date:Aug 01, 2017
$1.50, and asked how much they would be willing to spend on a product if it was made with natural colours and flavours, on average the response was up to $2.20, which is up to 47% more.
Reasons given for the preference over more natural looking products included a 'feel-good factor' from buying their children a product that looked like something they would make at home, with the naturally coloured milk samples associated with smoothies or other home-made drinks. Other feedback indicated that c