date:Aug 01, 2017
ured milks coloured red naturally, versus artificially.
The results found a powerful preference for natural over artificial colours and revealed that consumers are willing to pay significantly more for naturally coloured products. When asked 'Would you be willing to pay more for a product with natural flavourings and colours?', almost nine in ten of the survey respondents (88%) said they would.
Furthermore, when the respondents were told that the average flavoured milk beverage in the US costs