Product formulation: keeping it natural
date:Aug 01, 2017
lists and creating natural and organic alternatives to existing offerings.

Food and beverage manufacturers are responding to this new consumer trend to prioritise ingredients over brands, as they can no longer rely on customer loyalty. As the clean label, clean food trend continues, more manufacturers are replacing chemical-based artificial colours and flavours with natural alternatives.

In February 2015, Nestl USA committed to getting rid of artificial colours from all of its chocolate produc
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