Product formulation: keeping it natural
date:Aug 01, 2017
lly modified organisms (GMO) are considered very important to almost half (43%) of global respondents. In addition, approximately four in ten of those surveyed said the absence of artificial colours (42%) and flavours (41%) are very important.

As the health and wellbeing trend continues, consumers are searching for healthy, simple foods with no added flavours or colours. Artificial ingredients are increasingly being viewed with scepticism, while many consumers are avoiding foods with long lists
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