Product formulation: keeping it natural
date:Aug 01, 2017
o natural will resonate with shoppers, give products a fresher and more positive brand positioning, and enable higher pricing.

This demand for natural ingredients and colours is prevalent across all food and beverage groups. For the majority of consumers, the term natural equates with healthier, and as obesity rates around the world continue to accelerate, consumers are increasingly attempting to take charge of their health. Nielsens Global Health Wellness Survey found that 88% of consumers ar
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