date:Aug 01, 2017
ability tests, exposing colours to extremes such as heat and light to guarantee longevity. We really help our customers from the beginning to the end, says de Jager. It's more of an integrated service that we offer than just the colour.
This type of integrated service will be essential for some businesses. Consider Krafts Mac Cheese recipe change, which went relatively unnoticed until announced months later, demonstrating that with careful reformulation even iconic colours that carry consumer