Marketing makeover: Lobbying, education and the new EU food supplements landscape
date:Aug 21, 2012
ting the value of our industry, we should capitalise on the fact that objective one of the current EU health strategy is Fostering good health in an aging Europe.

In relation to this objective, the strategy states:Healthy ageing must be supported by actions to promote health and prevent disease throughout the lifespan by tackling key issues including poor nutrition

US activism

The European industry can learn from the US industry groups. For example, in 2011, the Council for Responsible Nutri
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