Marketing makeover: Lobbying, education and the new EU food supplements landscape
date:Aug 21, 2012
In the latter part of 2011 a number of trade associations in the food supplements industry engaged in a serious lobbying campaign with MEPs (Members of the European Parliament), in relation to the nutrition and health claims regulation (NHCR).

Whilst this campaign met with a degree of success, the number of MEPs who were lobbied face to face represented a small percentage of the 754 MEPs in the European Parliament. Some of the MEPs lobbied were supportive of our industry. Others varied from bei
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