date:Aug 21, 2012
irector of innovation at Innova Market Insights, said this does notindicate a poor market performance.
Sports and energy drinks
Sports and energy drinks remain one of the fastest-growing sectors of the market over that period, despite their share of global soft drinks launch activity falling from a peak of 13% in 2005 to just under 7% today,said Williams.
Consolidation in the increasingly mature market, particularly the greater dominance of multinational brands and the disappearance of many s