Consumer education is biggest challenge within the dried fig category
date:May 23, 2017
uit Association. That tends to lend itself to much better quality.

Consumer education ongoing necessity
Its not weather, but consumer education thats their biggest challenge. Creating more awareness about figs and how good they are and their use in many applications is what the focus is on. Even though dried figs make up only three to four per cent of the dried fruit category that also includes raisins, prunes, apricots, once people try figs theyre pretty enthusiastic about them. Figs have mor
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