Consumer education is biggest challenge within the dried fig category
date:May 23, 2017
w items within the dried category thats showing continuous movement upwards. What she feels makes Californias fruit stand out over imports like competition from Turkey is the quality, flavor and traceability factors. California figs are second to none, she said, because of the processing and the level of attention paid to the fruit itself. It goes through a rigorous inspection. Nothing goes out the door without having an inspection done from the Safe Food Alliance, formerly known as the Dried Fr
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