Consumer education is biggest challenge within the dried fig category
date:May 23, 2017
e use of mechanized harvesting instead of manual labor. As a cooperative Valley Fig Growers handles only dried California figs, but some of our growers handle both dried and fresh figs. Finding sufficient labor is always a challenge.

Growers in both fresh and dried markets
Figs are extremely fragile in their fresh condition. From the time theyre picked to consumption is only about a five to seven day window. This is another reason she says most growers produce for both dried and fresh markets:

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