date:May 23, 2017
d in the entire sourcing supply chain of fruits. We will be making interventions across the value chain starting from the farm-gate, Coca-Cola said in a statement.
At present, Coca-Cola procures more than 2 lakh tonnes of fruit from Indian farmers every year. Just for Maaza, its mango-based beverage, Coca-Cola sources about 70,000 tonnes of mangoes from about 50,000 farmers. With the target to double production, Coca-Cola will source about 14,000 tonnes of mangoes from 100,000 farmers. However,