date:Aug 21, 2012
key to increasing sales and has traditionally been the Achilles heel for marketers and retailers alike.
Smurit said that its packaging was designed for products unsuited to being stood upright in layers for display.
Pluses for retailers
The packaging is for manufacturers, but Smurfitt claims it will also benefit retailers.
A spokesperson told ConfectioneryNews.com:Brand managers especially within the confectionery sector will be aware of the pressures being placed on manufacturers, because