date:Apr 14, 2017
roximately nine lakh units in the launch month itself. Consumer off-takes recorded live from shelves were more than 70 per cent.
Basis the feedback received from the test launch, the products packaging has been revamped to connect better with the target audience by showcasing RoohAfza in a brand new, cool avatar. The packaging change conveys the concept of RoohAfza Fusion aptly and has a better shelf throw. Subsequently, basis the in-depth sensory panel study, the recipes of the product were al