date:Apr 14, 2017
za Fusion is in line with the massive transformation taking place at Hamdard Laboratories. With the launch of this brand, Hamdard endeavours to target the youth who aspire for convenience, cool and on-the-go formats.
The test market of RoohAfza Fusion was carried out in September 2016 in Delhi and Uttar Pradesh. This launch was a great success showcasing brilliant results and feedback obtained from 50,000 people (including consumers and trade partners). The product achieved primary sales of app