date:Apr 14, 2017
Hamdard Laboratories India entered the ready-to-serve beverage segment with the launch of RoohAfza Fusion, an extension of the 10-year-old brand RoohAfza, after a test market exercise. It is a combination of RoohAfza and pure fruit juice. In addition to the product concept, the product formulation too is quite unique and comes from RoohAfzas herbal and Unani roots. Its formulation has the cooling power of ten herbs.
Fuelled by the ambition to innovate and delight consumers, the launch of RoohAf