European Soft Drinks Sector Commits to Reduce Added Sugars by a Further 10%
date:Feb 08, 2017
ve years. Accoridng to UNESDA, soft drinks represent less than 3% of calories in the average European diet.
By joining industry forces at European level, the commitment has the merit of putting in place a Europe wide approach and impacting over 500 million consumers. The committed 10% is an aggregate and takes into account existing and new local industry pledges on sugar reduction, reflecting specific national diets and consumer preferences in the EU.
The initiative addresses consumer preference

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