date:Feb 08, 2017
66% of all new product introductions in our sector are no or low sugar drinks.
The soft drinks sector is an early mover in added sugars reduction with its journey beginning in the 1970s when the first no sugar and calorie soft drinks were introduced. In soft drinks, reduction in added sugars leads directly to reduced calories.
The group claims that average calories per 100 ml have been reduced by 12% from 2000-2015, so the new commitment triples this pace by adding another -10% over the next fi