Consumers prefer rounded packaging graphics
date:Aug 18, 2012
r afield.

It would be interesting to conduct research that examines these issues cross-culturally,said Westerman.

A related question concerns the extent to which shape preferences may (or may not) be consistent over time - will people's preference be the same in 10 or 20 years?

Source:Food Quality and Preference

Published online ahead of print:http://dx.doi.org/10.1016/j.foodqual.2012.05.007

The design of consumer packaging: Effects of manipulations of shape, orientation, and alignment of g
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