date:Aug 18, 2012
ate to these previously mentioned associations with threat, is that people like this shape because they consider it congruent with the types of products that we studied, i.e., the shapes looked like drops of liquid,he said.
The study revealed that graphics placed to the left of the label were more popular than those situated further right.
Too early for brand decisions
Westerman said it is still too early for manufacturers to base branding decisions on generic research of this type although t