date:Aug 18, 2012
ere recruited from the University and all had an average age of 22, were asked to evaluate the graphics on labels on two different bottles one saying Basics Water and the other Basics Vodka.
They were then asked to rate the packaging design according to statements such as this design is visually appealing using a 5-point Likert scale, with definitely at one end and definitely not at the other.
Rounded graphic preference
The researchers said the participants indicated a preference for rounded