Diet Coke still scoring high with demanding Millennial consumers
date:Aug 18, 2012
back to products they know products like Diet Coke,said Smith.

Diet Coke was launched in the early 80s, so many of these younger consumers have grown up with it. It is a brand and product they know, it isnt going to be a gamble. It is a safe product and something they are comfortable with,she added.

07/08 06:41