date:Aug 18, 2012
ves to carbonated soda.
Earlier this year, PepsiCo launched Pepsi Next, which contains 60% less sugar than Pepsi Cola. Dr Pepper 10, which is formulated to taste like regular Dr Pepper but with only 10 calories, was also launched in late 2011.
Not a gamble
Despite these demand, Millennial consumers will still often go back towhat they know.
Looking at functional beverages, these Millennial consumers might try them, but if they feel that the claims met by the product are not met they might go