Gluten-free gluttony? Industry inspiring and pushing hard
date:Aug 18, 2012
a competition to guess what gadget is hidden under pictures of the tortillas for a chance of winning it.

The Facebook page also includes a daily recipe using the new tortillas. Doug Radi, senior vice president of marketing and sales for Rudis Organic Bakery, said:Our new campaign is meant to inspire gluten-free fans with cheerful prizes and delectable tortilla recipes.

US gluten-free giant

The US represents the largest gluten-free market globally and Mintel data suggests that innovation and n
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