date:Aug 18, 2012
Snack titan Frito-Lay has launched a gluten-free recipe section incorporating products from its own portfolio and organic bakery Rudis has taken to the social media arena with a Facebook competition campaign to promote its new line of gluten-free tortillas.
A recent Mintel report into the US gluten-free market suggests that investing in social media and web information about gluten-free as well as providing recipe ideas will drive business, especiallyas gluten-free food is a relatively new phen