date:Nov 25, 2016
SodaStream has rejected a cease and desist letter from the International Bottled Water Association (IBWA) that demands the company take down its new video campaign, which targets bottled water from an environmental perspective.
The letter demands that SodaStream cease airing its disruptive new video campaign, Shame or Glory, in which the brand advocates using fresh, local tap water to make sparkling water at home over the use of single-use plastic bottles.
The hazard of the plastic bottle indu