date:Aug 17, 2012
When chilled to 46.4 F. (8 C.) the 16-ounce can features a symbol that transforms itself into the green colour of Mountain Dew.
The cans, a product of PepsiCo Americas Beverages, are available for several months in the US.
By incorporating CTIs cold-activated, colour-changing ink technology into this special offering, it truly elevates the consumer interaction potential of the beverage package, saidMelanie Edwards, CTIs manager of strategic sales initiatives.
CTIs thermochromic inks can