date:Nov 03, 2016
tipping more unlikely items such as cold-pressed watermelon juice which in the US has the star backing of Beyonc, who recently bought a stake in the WTRMLN WTR brand. Vegetable yoghurts flavoured with carrot, beetroot, sweet potato and tomato are also expected to be a big new seller.
Despite their obsession with social media and the appearance of food, Britons have also embraced conscious consumption, snapping up wonky or sub-standard vegetables and making better use of freezers to store food.